102 Business View - December 2014
In those situations, he said, the company relies on its
relationship approach.
“We strive to be easy to do business with,” Duffield
said. “We are continuously looking at our operations to
see what we can do to make it easy for our customers
to do business with us. We also measure our customer
service and reward our team on hitting an 8.75 out
of 10 average rating. We compete in an environment
where the little things are the differentiators, and we
work to make sure that we are good at the little things
while still consciously aiming toward bigger things.”
The move to the new headquarters in 2013 allowed
DACO to increase its inventory and fabrication abilities,
and establish a warehouse with products that can be
used for demonstrations to customers. DACO is now
the West Coast training center for Blue Giant – a pro-
vider of loading dock and material handling equipment
– and the warehouse also includes UNARCO racking
equipment, a Borroughs mobile aisle shelving system
and a sample area for products that DACO sells and
inventories.
Another offshoot company, Authority Dock and Door,
was founded in Portland, Ore. earlier this year and fo-
cuses on installation and service of doors and dock
equipment. Expanding that new venture, Duffield said,
is just one of several items on the agenda for him and
Katona.
“We have a goal of growing to $100 million in sales
over the next seven years,” he said. “This will be a com-
bination of strengthening our presence on the Inter-
net, acquiring companies that are either in geographi-
cally strategic locations or are providing expertise in
an area that we need to strengthen the company, as
well as looking at ways to make the buying experience
LOGISTICS
