Business View Magazine - April 2016 125
ers. However, all issues of major importance to the in-
dustry are always addressed based on the interests of
the membership as a whole. The Association’s staff
of five is augmented by four independent contractors,
and two full-time lobbyists from the firm of Greenberg
Traurig. Its revenue comes from membership dues,
educational and training programs, and consulting
services.
Haston believes that the assisted living sector in Flori-
da will only continue to grow bigger. “As the baby boom-
ers continue to move to Florida, we’ll see tremendous
growth in assisted living,” he maintains. He points out
that, Orlando, for example, has about a dozen new
assisted living facilities planned for over the next two
years.
And as the industry grows, Haston hopes that FALA
will continue to be its voice and guide. “We provide a
lot of services to our members,” he says. “We’ve been
around long enough and we have a lot of institutional
knowledge that we want to share. We encourage best
practices in the industry. We want to see our members
grow. We want to see them very profitable. We also
want to make sure that they’re taking care of the resi-
dents entrusted to their care.” Our members want to
see seniors living with dignity, respect and most of all,
purpose.
