Business View Magazine - April 2016 123
in around the state in order to help educate people
about the assisted living sector, a new program called
“Lunch on the Lawn,” was recently launched. The free
event invites consumers to tour select Assisted Living
Communities, while enjoying lunch, entertainment,
and educational talks and exhibits.
The Association keeps in touch with its members
through chapter meetings across the state - 48 were
held, last year. “We also do mini-seminars; we commu-
nicate four times a year with a magazine called Aspire;
we send out E-Newsletters; and we send out alerts,”
Haston says, adding that the personal touch is also a
weekly ritual. “I spend one hour, each Friday, calling
members, asking them what they need help with. Are
there any issues or concerns that I may address? And
then I spend another hour doing the same thing with
associate members.”
Today, FALA’s membership is comprised of nearly 500
assisted living facilities and adult family care homes
and 200 associate members who provide products
and services to the assisted living sector. But with over
3,000 assisted living facilities currently operating in
Florida, the percentage of membership is relatively
low. Haston explains that one reason for the shortfall
