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Business View Magazine
YESCO
A legacy of light
Travelers and tourists who have ever visited Las Ve-
gas, Nevada, no doubt have been dazzled by the city’s
bright lights and flashy architecture. The Vegas Strip,
with its many casinos and resort hotels, features an
intense and original presentation of electrified color,
with many one-of-a-kind signs and displays to attract
and entice the crowds of sightseers and vacationers
who flood “Glitter Gulch.” Most of Las Vegas’ most
iconic displays were designed, manufactured, and in-
stalled by YESCO, a 96 year-old, family-owned compa-
ny. The list of hotels and casinos that feature YESCO
signage in Las Vegas includes: the Boulder Club, Gold-
en Nugget, Eldorado, Mint, Silver Slipper, Stardust,
Venetian, the Wynn Las Vegas, Harrah’s, the Sahara,
Caesar’s Palace, and the Rio– not to mention Vegas
Vic, a 75-foot, six-ton, neon cowboy that was erected
