Anaheim Transportation Network
Pioneering a Greener Tomorrow in Transit
A journey through Anaheim Transportation Network’s sustainability commitment and clear vision for revolutionizing urban mobility.
The Anaheim Transportation Network (ATN) is a comprehensive public transportation service catering to the Anaheim Region, Garden Grove, Buena Park, and Orange. It offers both established routes and on-demand options to meet the diverse needs of its riders. One of its prominent services is the ART (Anaheim Regional Transportation), which provides transportation and mobility services in and around The Anaheim Resort, Platinum Triangle, Center City Anaheim, and several other Orange County destinations.
In addition to the ART service, ATN offers the FRAN (Free Rides Around The Neighborhood) service, an on-demand community micro-transit service. This service guides riders through Anaheim’s dynamic Packing District and neighborhoods without charge. The vehicles used for this service are 5-passenger, all-electric, and are easily recognizable by their bright orange color.
Another notable service is the EVE (Everyone Ventures Everywhere) service, which ensures on-demand connectivity between the Anaheim Region and Orange County’s Airport, SNA. This service utilizes all-electric, 9-seat passenger vans to transport riders from John Wayne, Orange County Airport to the Anaheim area and vice versa.
In the heart of Orange County lies Anaheim, a bustling hub of entertainment and commerce. At its core, driving sustainable mobility, is the Anaheim Transportation Network (ATN). “We are a public transit operator for the city of Anaheim,” says Diana Kotler, CEO at ATN. Contrary to common assumptions, ATN operates independently from the city, steered by a distinct board of directors. However, its ties with the city are undeniably robust, grounded in shared values of environmental consciousness and regulatory cooperation.
Building on a Sustainability Foundation
“Sustainability is in our DNA,” Kotler emphasizes. The inception of ATN can be traced back to the 90s when Anaheim’s skyline was vastly different. Back then, landmarks like the Honda Center were yet to be constructed, and the only theme park reigning was Disneyland.
Faced with the challenge of mitigating the anticipated environmental impacts of large-scale developments, the city prioritized devising solutions to the then-prevalent old diesel buses. “The city of Anaheim created what’s known as a specific plan or environmental document,” Kotler explains, “that essentially mandated businesses in the commercial area to adopt a clean fuel system.” This groundbreaking move cemented ATN’s foundational ethos.
When ATN launched its services in 2002, it heralded a new era of sustainable transportation. “We began with a fleet of electric buses and compressed natural gas buses,” Kotler shares, underscoring that conventional fuels like diesel and gasoline were never on ATN’s radar. This forward-thinking approach made ATN a clean transportation pioneer and laid the groundwork for transformative developments in Anaheim.
The Backbone of ATN: People and Coverage
Amidst the array of transport services provided, the dedicated workforce keeps ATN’s wheels turning seamlessly. Kotler shares that the ATN employs “about 50 individuals” in diverse roles, from management to dispatch and maintenance to supervision. Furthermore, there’s a significant partnership in place with the Parking Company of America, a local entity. “They employ approximately 180 people or so,” she adds. This collaboration means that ATN, depending on the season, has a combined workforce of “approximately 220 to 250 people,” keeping Anaheim connected.
When it comes to the area of coverage, ATN’s reach is expansive yet focused. Kotler explains that ATN offers a broad spectrum of services. At its core lies the “Anaheim Resort, Platinum Triangle, and Center City” — pivotal commercial hubs comprising theme parks, sporting venues, and civic utilities. “That’s the spine of the operation,” she states. From this core, ATN operates services connecting various locales such as the Orange County Airport, surrounding neighborhoods, and even provisions for senior mobility that span the city’s entirety. Beyond Anaheim, their services stretch into neighboring cities like Garden Grove, Orange, and Buena Park.
Kotler articulates the coverage, “It’s a very compact and very dense area,” and emphasizes its significance as the “heart of commercial tourism, retail for Orange County, California.” Through its broad reach and strategic focus, ATN serves the needs of the local community and bolsters the region’s economic and recreational activities.
Redefining Transit: The Future of ATN
The impact of a robust transit network extends beyond mere connectivity. While ATN plays a significant role in Anaheim’s mobility, its influence is felt across the region’s economic spectrum. Addressing this aspect, Kotler admits that while the ATN has not conducted an explicit economic analysis study, she acknowledges the extensive impact the tourism and hospitality sectors exert on the area. “That’s in billions of dollars,” she says, referring to figures from Visit Anaheim and the Chamber of Commerce. However, her emphasis remains clear: “We are a mobility provider. Our job is to serve those jurisdictions that provide economic impact to the county.”
But as cities evolve, so do the challenges and opportunities facing transit agencies. The past few years’ events, notably the pandemic, have brought about transformative changes in how public transit functions. Reflecting on this shift, Kotler notes, “The pandemic pushed the transportation industry to rethink how we serve our community.” This unexpected hiatus from regular operations wasn’t just a setback; it offered a pivotal moment of introspection and planning. The result? A renewed vision for the future of public transit. “What the industry was pre-2020 is very different from what the industry is today,” she states.
Kotler pinpoints two primary areas of evolution. The first revolves around a “customer-centric operation” to expand the scope of their services to cover “all demographics for different purposes.” This approach envisions an inclusive transit system that serves the traditionally transit-dependent population and a broader audience. To this end, she highlights the progressive shift in payment methods, making boarding as hassle-free as possible, emphasizing that “getting on transit should be as easy as buying a cup of coffee.”
On the environmental front, the outlook is promising. Kotler emphasizes that public transit, especially in California, has consistently been at the forefront of eco-friendly initiatives. She mentions Governor Newsom’s administration’s clarity on the subject, affirming that the push for sustainable means, like “electric buses and fuel cell buses,” ensures that the industry remains progressive. With ATN at the helm in Anaheim, the future of public transportation is not just about moving people – it’s about moving forward with purpose.
Adapting to the Changing Times: The Role of ATN
As the world faces environmental challenges, the shift towards eco-friendly mass transportation becomes increasingly essential. It’s not just a matter of sustainability but transforming how society perceives and interacts with transportation systems. Kotler observes a notable shift in this regard. “With the Gen Zs and millennials coming out,” she points out, “we’re seeing a change in how people view transportation.” The new generation doesn’t just perceive transportation as merely a car ride to a destination; instead, they regard it as a utility, a commodity. The rise of ride-sharing giants like Uber and Lyft adds a layer of complexity, ushering in a need for public transit to evolve and become more adaptable.
When asked about the defining attributes of ATN, Kotler’s response is concise: “We’re nimble, very customer-centric, and quick to react.” She takes pride in the organization’s swift decision-making processes, emphasizing that ATN wastes no time in its implementation once a course of action is determined beneficial.
However, ATN isn’t an isolated entity; its success is a product of synergy and collaboration with various business partners. “We have very close relationships with both of our sporting teams,” Kotler shares, referencing partnerships with teams like the Anaheim Ducks and Angels. The hospitality industry, too, plays a pivotal role, not only because ATN transports its guests but also due to the vast employment opportunities they present. “People always think that it’s just service jobs,” she notes, clarifying that the spectrum of careers within hospitality ranges from interior decorating to HR.
Community ties are also integral to ATN. ATN establishes meaningful connections with local organizations such as the Anaheim Community Foundations, Anaheim YMCA, Housing Department, and the Boys and Girls Club to serve more than just tourists. These affiliations underscore ATN’s commitment to the broader community, ensuring that transportation needs across various demographics are met efficiently and empathetically.
A Glimpse into the Future: ATN’s Vision
Envisioning the future is no easy task, but it becomes less daunting with a clear goal in mind. For ATN, that vision is clear and environmentally conscious. “We’ll be 100% electric, with zero carbon footprint. That’s our goal,” Kotler confidently asserts. The commitment doesn’t end there. From solar battery storage to various sustainability initiatives, ATN aims to be at the forefront of eradicating its carbon footprint. This dedication isn’t solely rooted in environmentalism; it’s about enhancing connectivity, too. As Kotler reveals, they are “working on a bus rapid transit project that will be here by late ’28, in time for the Olympics in California.” ATN’s focus is shifting to be more neighborhood-centric, ensuring that core services link directly to local areas. The implication? “You can leave your car at home and rely on public transportation for your commuting needs.”
Yet, if one were to boil down ATN’s unique selling point, it’s more than just routes and vehicles. When asked about the one thing she’d stress about ATN’s services, Kotler pauses to reflect before highlighting ATN’s omnipresence. “It’s just that we’re available,” she mentions. For anyone unfamiliar with the area, navigating the streets can be daunting. Kotler positions ATN as the solution, offering a “clean, electric, convenient service that drops you at the front door of whatever destination you’re going to.” It’s not just about transport; it’s about an experience characterized by frequency, top-tier customer service, impeccable cleanliness, and a warm, friendly demeanor. Indeed, these facets of ATN seem to be its shining star.
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AT A GLANCE
Anaheim Transportation Network
What: A leading public transit operator focused on sustainable and eco-friendly transportation solutions for Anaheim.
Where: Anaheim, California
TripShot – www.tripshot.com
Efficient transportation is vital to the success of public transportation agencies like Anaheim Transportation Network (ATN) as well as leading companies, universities, hospitals and more. ATN has been moving into the future of Transportation Demand Management (TDM) with their customer-branded A-Way WeGo App, serving a variety of riders, including domestic and international travelers, Disney Cast Members, Anaheim residents and the general public. ATN’s adoption of this technology-forward approach benefits residents, commuters and visitors by providing improved multi-modal public transportation options. The ATN family of services is more than public transportation services, it’s a commitment to the community to reduce traffic congestion and improve air quality.
TripShot is a mobility operating system powering the complex operations behind ATN’s customer-branded A-Way WeGo App including ART, FRAN & EVE services. TripShot also powers the transportation operations for over 150 other organizations, including dozens of Fortune 100 companies, several public transit agencies, hospital campuses, and over 30 universities. We have led innovation and growth in corporate commuter technology since 2014.
Our team took a holistic approach to collaborating with ATN and additional integration partners in an effort to support ATN’s unique program goals. Integrations included items such as on-board hardware, signage, infotainment, fare payments and stop display screens. Our technology helps ATN provide a streamlined transit experience, elevating A-Way WeGo.
“TripShot provides realtime viewing of vehicles on the app so riders know how many passengers are on board. This allows ATN to provide more info to set riders’ expectations and avoid complaints later. Our primary reason for using TripShot is the availability of information to the passenger. It opens up the destination to them. They can see things they didn’t know existed.” Diana Kotler, CEO, ATN
TripShot’s technology makes it easier for residents, visitors and others to choose reliable and emission-reducing public transportation around Anaheim. TripShot and the A-Way WeGo app greatly benefit riders who want the simplicity of one app to get around sustainably.
In 2023 alone ATN has carried over 6.5 million riders and traveled over 1.3 million miles using technology powered by TripShot. A TripShot customer since 2020, ATN launched their branded AWay We-Go app in 2022
Whether public transit, corporate transportation, higher education or other industry, an efficient transportation program can help drive down costs, support sustainability goals and bring peace of mind to riders. For more information please visit tripshot.com
Bridgestone Americas, Inc. – www.bridgestoneamericas.com
Imagine if your fleet could work more efficiently and meet your sustainability goals, all while lessening the impact on the environment for years to come. That’s the strategy behind our Bridgestone Fleet Care program for Mass Transit and Coach; focused on tire leasing, monitoring, and service event management solutions that can be bundled to help fleets improve productivity and achieve sustainability goals while staying within their operating budget. Bridgestone Fleet Care’s leasing program utilizes a pay-by-mile plan that locks in a fixed rate on your fleet’s tire costs. This curbs your up-front investment and avoids costly overstocking of tire inventory. Retreads can be a vital part of your fleet’s tire program; they are on par with new tires when it comes to performance and safety, and they require less energy and fewer resources to produce than a new tire. Tire monitoring services are also available to collect actionable tire pressure data to proactively address tire issues and avoid costly downtime. Once on the road, Bridgestone Fleet Care’s suite of solutions can help minimize downtime for fleets. But if downtime does occur, fleets have the support of the largest dealer network in the industry with over 2,500 points of service.
RIDE – ride.co
BYD | RIDE is the world’s leading battery-electric bus manufacturer with over 80,000 vehicles on the road globally, and more than 1,000 vehicles on the road or in production in the United States. BYD | RIDE is creating hundreds of American jobs, making battery-electric buses that are helping to clean our air while improving efficiency and the bottom line for our customers.
Anser Advisory – https://www.anseradvisory.com/
At Anser Advisory, now part of Accenture, we are a national capital program and project advisory firm, that specializes in providing solutions for public and private sector clients implementing capital projects and programs. With a diverse team of professionals, including architects, engineers, construction managers, and financial analysts, Anser offers end-to-end support and are national leaders in the ideation, analytics, and execution of complex programs.
Our services span technical advisory, strategic management consulting, enterprise transformations, program definition, funding, tactical execution, management, and project closeout. Notably, our Clean Mobility, Energy & Sustainability (CMES) practice was established to accelerate our clients’ journeys toward decarbonization, energy efficiency, and sustainable practices. At CMES we focus on providing technical and strategic solutions to support the transition towards cleaner and more efficient infrastructure systems. Furthermore, our team works on sustainability planning and assessment, emissions reduction, policy development, stakeholder engagement, and clean energy projects.
Anser serves as the Owner’s Representative for the Anaheim Transportation Network (ATN), supporting the design and construction of a zero-emissions bus operations and maintenance facility, administration offices, and electric bus charging infrastructure for ATN’s 82-battery electric bus fleet. Anser supported ATN in securing a $5 million grant to advance ATN’s all-electric transit efforts. Ranked #13 in the Top National 50 Program Management Firms by Engineering News-Record, Anser is a trusted partner for sustainable infrastructure development in the U.S.
Arcadis_IBI Group – www.arcadis.com
Our purpose is improving quality of life by creating liveable places where people and communities thrive. We enhance mobility, so that we can move sustainably in and between our cities. We focus on finding innovative solutions to the world’s biggest challenges, while making a difference to everyone’s lives, now and in the future.