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ALUMINUM ASSOCIATION
DRIVING ALUMINUM’S FUTURE
W
ith more than $2.8 billion invested or committed for
domestic plant expansions, Aluminum Association member
companies are betting big on increasing demand for
aluminum in lightweight transportation applications—especially in the auto sector. Current projections suggest that the average
aluminum content for a car or truck sold in the U.S. will grow from less than 400 pounds today to more than 500 pounds by
2025 as automakers respond to increasing customer and regulatory demands for more fuel efficient vehicles. The Aluminum
Association’s automotive market committee—the Aluminum Transportation Group (ATG)—pursued a “surround-sound” communi-
cations approach to educate regulators, NGOs and other third-party influencers about aluminum as part of the solution for OEMs
looking to drive increased fuel economy. These efforts focused on this summer’s Technical Assessment Report on 2025 vehicle
fuel standards. The government report recognized the benefits of using aluminum to safely reduce vehicle mass and help auto-
makers drive forward the next generation of efficient vehicles.
Transportation and Environmental
Leaders Discuss Fuel Economy Regs:
As the midterm review on vehicle
fuel economy regulations heated up
in Washington, the ATG made sure
aluminum solutions were central to
the conversation by collaborating with
Bloomberg Government on a panel
discussion about the new rules. More
than 100 attendees from Capitol Hill,
various federal agencies, transportation
and environmental NGOs heard from
then ATG Chairman Tom Boney, former
Department of Transportation Secretary
Ray Lahood and John Bozzella from
the Association of Global Automakers,
among others.
The Aluminum Transportation Group hosted an event with Bloomberg Government in June —
“Shifting Gears: Meeting the Challenge of Higher Fuel Economy Regulations.”
DRIVE
ALUMINUM
drivealuminum.org
BLOOMBERG GOVERNMENT