The Synergy Company

Synergy at Work: The Living Promise of Wellness

Creating Relationships and the Right Path to a Sustainable Future

Walk into The Synergy Company and you feel a clear through line from intention to action. What began in a small desert town has evolved into a global wellness brand that treats its products as the living embodiment of its values. The people behind that growth do not talk about trends. They discuss care for communities and the planet, rigorous science, and the importance of trusting relationships that last.

Founder Mitchell May shares how the seeds were planted more than 35 years ago when he chose Moab, Utah, as home. “I need to be that somebody,” May says, recalling a moment when he saw rural families struggling and decided to create year-round employment that honors people and the environment. From the outset, Synergy committed to certified organic practices and a culture where purpose is inseparable from performance. “We grow every year, and we do it with a team that wants values and mission to matter,” May says.

From day one, Synergy has chosen vertical integration, allowing quality, transparency, and education to be held close. The company researches and formulates, manufactures in Moab, and ships directly to consumers worldwide. That choice is about more than control—it’s about accountability to the people who trust the label.

Products That Carry the Philosophy

Jennifer Briggs, Chief Executive Officer, defines Synergy’s identity:“We’re not just a product company. We’re a company of purpose. We create whole food-based supplements because nature still offers the most complete form of nourishment. Every ingredient, every process, every certification reflects our belief that integrity in sourcing and manufacturing is how we care for people and the planet.”

The flagship Pure Synergy Green Superfood reflects the company’s holistic approach to health and well-being. It blends traditional knowledge and modern nutritional science, becoming a daily ritual and a lesson in interconnectedness.

Chanté Wiegand, Vice President of Science and Education, grounds that philosophy in practice. “We go through rigorous research and development and testing,” she says. A licensed naturopathic doctor, Wiegand leads formulation with evidence-based integrity. “Her team favors food-form vitamins and minerals and whole-spectrum botanicals and extracts because the full matrix of phytonutrients works better for the body than isolated compounds. “By capturing the entire plant, we present something more complete,” she explains.

A current example is a new magnesium product sourced from marine-based seaweed rather than synthetic minerals. “We weave together whole food sources and sustainability,” Wiegand says. The result unites efficacy with a sourcing story that supports ocean health.

Zacharia Levine, Head of Organizational Stewardship, adds: “We are not selling snake oil. Just the opposite.” Research-backed ingredients and explicit claims are the baseline.Their adherence to whole food materials respects the living origin of each compound. ““Our process is designed to preserve the value of the plants and to honor the care and expertise of the people cultivating them.” he says.

A Direct Line Between Maker and Consumer

Synergy began selling directly to consumers long before the emergence of online commerce. That decision persists because it enables education and connection. “We make our own product one hundred percent,” May says. “We want the virtuous circle where everything that goes out into the world is something we can stand behind.”

Briggs places this in the context of a changing landscape. Nutritional supplements are now a huge market, and the volume of marketing messages can confuse people who want to make better choices. “Younger people are taking better care of their health,” Briggs says. “Men are paying attention to wellness more than ever. People want clean, and they want clarity.” To capture that energy, Synergy refines its story without compromising anything. The aim is to provide an on-ramp for newcomers and sufficient depth for those who want to delve beneath the surface.

Welcoming Strong Rules and Higher Bars

Some companies complain about regulation. Synergy does not. “We welcome regulations,” May says. The company sells in markets such as Taiwan and the European Union, where requirements can be different than in the United States. Updating labels or certificates can be time-consuming and costly, he concedes, yet meeting the standard is not difficult when the operation is already built for integrity. “People deserve that,” he says.

Levine offers a clear example. The Strengthening Organic Enforcement rule expanded certification requirements for more handlers across supply chains to increase transparency for organic materials. “We welcome that rule and the added scrutiny it introduces,” Levine says, because the value of Synergy products depends on consumer trust in the seal. He frames certifications such as USDA Organic and B Corp as the floor, not the ceiling. “We always aim to exceed the minimum requirements.” For consumers, certifications offer quick signals that invite deeper conversations about the company behind the mark.

Building Circles of Trust

Vertical integration is a pillar, yet Synergy also relies on a global network of growers and processors, as many botanicals thrive in other regions. May describes decades-long relationships in which Synergy helps farms transition to organic practices, improving both incomes and environmental outcomes. “It is relationship-based,” May says. “Trust is as big a nourishment as a dietary supplement.”

That trust is personal. May knows families by name. When a grower needs funds for seeds or equipment, Synergy sometimes extends support, expecting to rely on that harvest later. The ethic is mutual uplift and shared accountability.

Wiegand recalls sourcing camu camu for a vitamin C-rich product. When supply issues arose in Brazil, the team found a smaller producer in Peru through the Sustainable Herbs Initiative. “We used the challenge as a chance to apply our values,” she says. Levine visited the partner and returned convinced that this is the model Synergy wants to scale—supporting education, water access, and community leadership. The relationship is not transactional but collaborative, focused on shared well-being.

For business-to-business services beyond formulation and manufacturing, Synergy uses a values filter. The company seeks out partners who invest in their employees and communities, continually improve their social and environmental performance, , and view business as a creator of stakeholder value, not just shareholder profit. When another B Corp fits the bill, it’s an easy choice.

Independence as Strategy and Stewardship

Synergy is privately owned and intends to remain independent. “We make our own future decisions,” May says. While that can limit access to capital, it protects the mission from compromise. The company is exploring a stewardship model that could include employee ownership, binding people to a purpose across generations. “We want decisions that consider our children and grandchildren,” May says, echoing the seven-generation view he admires in many traditions.

Briggs adds that proximity to ownership keeps accountability honest. “There is a grit and an entrepreneurial spirit that grows when proximity is strong,” she says. Public ownership isn’t wrong, but distance from daily work can erode connection. Synergy aims to preserve that closeness even as it scales.

Living Well, Not Just Longer

May believes people want more agency over their well-being and quality of life. His mother, now 101, remains active and healthy. “It is not just how long you live,” May says. “It is how well you live.” He doesn’t promise miracles—just thorough research, accurate sourcing, and products that support healthy living.

Briggs sees growth and noise rising together, which creates an opportunity for clarity. “We do not want to dumb down what we say,” she notes. At the same time, education and transparency must make supplements approachable. Clear labels and a support team that still answers the phone are part of that promise.

Levine underscores the discipline behind the warmth. Mission and heart matter, but so do operations that preserve plant bioactivity and manage quality at every step. “Clean manufacturing is not just a claim—it’s a daily practice that respects both material and consumer,” he says.

Wiegand continues to advance science. She believes that their innovative and exacting sourcing and formulation philosophy will remain Synergy’s enduring advantage.The new ocean-sourced magnesium is one example of how the company blends research, efficacy, and environmental care.

Beyond the Label

Synergy’s products ship to customers in many countries. They arrive as capsules or powders in recyclable containers. Yet the actual contents are larger. They include a story of a rural community finding new pathways. They include farmers on several continents who adopt organic practices and achieve a more stable livelihood. They include lab notebooks filled with trials, certificates of analysis, and protocols that aim to earn trust rather than ask for it.

Purpose, Practiced Daily

The Synergy Company began with a choice to act. It grew by treating the product as a promise and by letting relationships guide scale. It welcomes strong rules. It keeps core work in-house. It selects partners who prioritize the well-being of their people and the planet. It stays independent to protect freedom of decision, and it explores employee stewardship to keep purpose close to the work.

Most of all, it centers on trust. May says it plainly. “Trust to me is as big a nourishment as a dietary supplement.” In a marketplace flooded with claims, that is the line that matters. It is also the standard Synergy sets for itself each time it designs a formula, greets a farmer, or answers a customer call.

AT A GLANCE

Who: The Synergy Company

What: A wellness firm that crafts whole-food, organic, non-GMO supplements made from plants harvested at peak potency, combining modern science with traditional healing

Where: Moab, Utah

Website: www.thesynergycompany.com