Business View Magazine September 2018

142 143 cause last year was about correcting these behav- iors and building a scalable, growable business that won’t give us these problems down the road at $100 million in sales with 500 employees. “For us, it’s declaring break downs and areas of improvement and trying to find the right time to change; trying to find individuality as an organiza- tion and create building blocks for growth. So, after 15 years,we’re going to change our name.‘Nu Look’ is not unique, and it’s spelled incorrectly.As we enter into newmarkets as Nu Look,we might step on oth- er companies using that name prior to us and could run into trademark infringements. “So, we hired an organization to work with us on a naming project. It took about six months, we went through hundreds of names with no trademark infringement that we could in turn trademark and own that space. The trademark is now ready. But we won’t announce the new name and branding for another few months.We have several changes for the end of 2018 or early 2019 that still have to be made. On the flip side, we’re poised to have this be our best year yet.We’ve recovered the revenue shortages and we’re in a more scalable environment from a sales perspec- tive. For Tom and me, our mantra has always been not to settle. You have to evaluate and adapt your business as it grows, and we do that.” BVM: Is the remodelling sector as busy as ever? Fingles: “The renovation industry is still strong. Houses continue to break. I don’t think the indus- try ever changes in that respect. Products are now more sustainable, and last longer; a window to- AMERICA’S LARGEST WHOLESALE DISTRIBUTOR OF ROOFING · SIDING · WINDOWS · GUTTERS · & MORE ABC Supply Co., Inc. is the largest wholesale distributor of roofing in the U.S. and one of the nation’s largest distributors of siding, windows and other select exterior and interior building products, tools and supplies. Our success is the result of an unwavering focus on a simple guiding principle - treat all contractors with respect and give them the products and services they need to build their businesses. GETTING IT RIGHT THE FIRST TIME, EVERY TIME Over 700 locations to serve you! Visit us online to find the your nearest ABC Supply. WWW.ABCSUPPLY.COM NU LOOK HOME DESIGN day might last 20 years, compared to a window in the ‘80s that lasted 10. However, there’s twice as many houses these days. So, you make up for the sustainability of the product with the expansion of the housing market. Our economy is growing; rural areas have become non-rural and every year new neighborhoods open up. Homes that were built in 2000 are entering the remodel market and people are replacing those products.” Bury: “We get all our customers through mar- keting efforts, we don’t partner with realtors or builders. Inbound, we do quite a bit of radio and internet and a small amount of lead aggregates, like Home Advisor and Angie’s List. Outbound, we have entry level sales teams in each of our offic- es. Those consist of 10 to 20 college-age people, who canvass door-to-door in places where we currently do business or would like to be working; generally, in homes from 20 to 50 years old in a small area. “We specialize in exteriors: roofing, windows, siding, gutters, and the majority of projects are completed in one to two days. There are some whole remodels and that can take a week or two, depending on the size of the home. But mostly, we like to get in, get out, and leave a happy cus- tomer as a result.We use private contractors that only do work for us.We’re very choosy with who we have doing our installations.” BVM: How do you differentiate Nu Look Home Design from the competition? Fingles: “We use a hybrid model.We have an in- ternal production department, so we have boots