Business View Magazine - September 2016 37
multi-channel model, household, fitness, and health
and beauty products.” The Group has also ventured
into other realms of the Direct Response Television
space with a marketing strategy that integrates PR,
television, web, and social media. “Right now, we’ve
got a joint venture with Wolfgang Puck appliances;
we’ve got a high-tech oven that we’re selling that in-
tegrates pressure cooking into a countertop oven to
speed cooking while improving flavor,” Hearing says.
“The third company is a live entertainment business,
and it’s our most rapidly-growing division,” he adds.
“We do themed music entertainment. We charter lux-
ury cruise ships for a week at a time and do things like
the Soul Train Cruise, or the Flower Power Cruise, or
the Malt Shop Memories Cruise. We bring on all the
nostalgic entertainment that we’re selling in our CD
collections to our passengers as live entertainment.
A lot of those performers are still performing at a very
high level. And so, for example, we will fill a cruise ship
with people who want to re-live the Soul Train years
of the ‘70s and early ‘80s. We have Earth, Wind, and
Fire, we have Smokey Robinson, we have tons and
tons of acts – it’s a floating music festival.”
Hearing explains that his customers tend to be the
