84 Business View Magazine - October 2016
ing Technologies (PMMI), and the Material Handling In-
dustry (MHI) of America’s MODEX and PROMAT events.
But last year, the company finally added its own mar-
keting manager, Spencer Winegarden, who is now re-
sponsible for its digital strategy, including the oversight
of a much more optimized website and an enhanced
social media presence.
Dow admits that Panther’s robust growth has created
some challenges for this pioneering company with an
increasing portfolio. “We’re growing from a very small
company only a few years ago to something that’s get-
ting into a medium size,” he says. “We’ve needed to
add more processes in place to support that growth.
When you’re a small company, you can be very innova-
tive, customer-centric, reactive, and provide a quality
product with excellent service. Our goal is to continue
to do that – but still be as agile.”
And Panther Industries is nothing if not innovative.
“We’re spending a lot of time and energy and invest-
ment in our R & D,” says Dow. The company is getting
ready to launch a new system, the Predator P9, which
