26 Business View - May 2015
plete listing of new and pre-owned vehicle inventories,
quotes on vehicles and prompt responses to requests
for additional information.
“The Internet’s changed the whole ballgame,” Corder
said. “People come in, they’ve researched. They’ve
been on Edmonds, they’ve been on the manufactur-
er’s site, and they’ve been on the dealership’s site.
They know what options they want. They have a good
idea of what pricing should be. They might have re-
searched the value of their trade-in, so they’re coming
in very, very educated.”
The amalgam of digital facts and figures ultimately al-
lows buyers to spend a minimum amount of time in
the dealerships themselves, where on-site personnel
endeavor to treat buyers like guests and exceed ex-
pectations in a comfortable environment with no sales
pressure.
AUTOMOTIVE
