8 Business View - June 2015
Opening
Lines
6 Tips for Trade Show
Press Releases
If your brand has a presence at industry events, you
have a story to tell.
Trade shows are meccas of newsworthy announce-
ments because they provide the perfect launching pad
to reveal new products, offer thought leadership from
industry experts, and validate industry trends with
awards. Media and consumers alike pay close atten-
tion to event news, and if your company is participat-
ing in a show, your brand should be part of the conver-
sation around it.
With that in mind, how do you craft an announcement
that capitalizes on the newsworthiness of an event
without being buried by it? Even though each com-
pany’s trade show strategy and metrics for success
will differ, the story that a brand tells should ultimately
align with those goals and be spun through multiple
channels so that it creates a buzz on and off the event
floor.
Whether your objective is to create brand awareness
for a new company, drive traffic to the booth for leads,
or get buyers to your website, you have quality content
to share. Fortunately, there are a few basic guidelines
that brands can use when writing event content that
can be easily customized based on show marketing
goals.
