Business View - June 2015 15
the rising trust and expanding role for mobile devices,
enterprise software, and applications in healthcare
systems. Currently, there is a major shift in patient
care and administration with mobility becoming an im-
portant model for both patients and healthcare orga-
nizations. However, data security issues, short battery
life of mobile computers, lack of standard communica-
tion protocols and reimbursement policies, and infra-
structural and cost issues may restrain the growth of
this market during the forecast period.
In 2014, North America accounted for the largest share
of the global healthcare mobility solutions market, fol-
lowed by Europe, Asia-Pacific, and Rest of World. The
high shares of North America and Europe are primarily
attributed to the high penetration of mobile devices,
development and adoption of innovative technologies,
and the presence of major companies in this region,
which improves consumer accessibility to mobility so-
lutions. Moreover, the adoption of patient-centric ap-
plications is highest in these regions, which is fuelling
the growth of the healthcare mobility solutions market.
However, the future growth of the healthcare mobil-
ity solutions market will be driven by the Asia-Pacific
and Latin American regions. As opposed to the North
American and European markets, the demand in the
Asian and Pacific Coasts (APAC) and Latin American
markets is primarily driven by the growth in the over-
all healthcare industry. This is mainly attributed to
the continuous efforts of Asian economies to develop
their healthcare sectors. These economies have modi-
fied regulations and monitored the implementation of
procedures, policies, and guidelines to promote inno-
vation and commercialization. This is attracting many
homegrown entrepreneurs and global leaders to these
regions.
With the rapid rise in healthcare infrastructure and
expenditure such as that of India and China and the
rising awareness of healthcare mobility solutions,
the markets in these regions will register significant
growth in the coming years. Moreover, the rising geriat-
ric population in Japan (leading to susceptible chronic
diseases and rapid penetration of mobile devices such
as smart phones and tablets in developing countries)
is also likely to fuel the demand for healthcare mobility
solutions in these countries in the coming years.
The Healthcare Mobility Solutions Market is highly
fragmented, with the presence of many large as well
as niche market players operating at international and
regional levels. Some of the prominent players in this
market include Oracle Corporation (U.S.), AT&T Inc.
(U.S.), Cisco Systems, Inc. (U.S.), Philips Healthcare
(Netherlands), SAP SE (Germany), Zebra Technologies
Corporation (U.S.), Cerner Corporation (U.S.), McKes-
son Corporation (U.S.), Omron Corporation (Japan),
and Airstrip Technologies, Inc. (U.S.). Other players in
this market are Microsoft, Inc. (U.S.), Apple, Inc. (U.S.),
Qualcomm, Inc. (U.S.), IBM Corporation (U.S.), Hewlett-
Packard (HP) Inc. (U.S.), and Verizon Communications,
Inc. (U.S.).
