40 Business View - June 2015
Aluminum Coil Anodizing Company
Adapting to the times while maintaining the values
that promoted its early success
Jose Garces, the well-known and well-respected Iron
Chef, once said: “Don't be afraid to adapt new ingre-
dients into your own techniques, and traditional in-
gredients into new recipes.” Now, while Chef Garces
was obviously speaking about cooking innovation, the
same sentiment could easily be applied to Aluminum
Coil Anodizing (ACA). Over the last fifty plus years, this
company has built, tweaked, tinkered, and most im-
portantly, adapted its way into maintaining one of the
highest market shares in the coil anodizing industry.
ACA’s precursor originally began in 1961, through the
tinkering of Ronald Rusch, whose efforts resulted in
the development of a coil anodizing line. Working with
his brother, William Rusch, the two partners perfected
their anodizing process and launched their business.
After five years of growth, the brothers went their sepa-
rate ways, and Aluminum Coil Anodizing was born with
MANUFACTURING
