82 Business View - July 2015
Re-Bath has established an advisory council made up
of the most successful franchisees across the country.
The advisory council was put in place for franchisees to
advise corporate on the specific needs of the network.
This level of collaborative effort between corporate
and franchisees is unique to the Re-Bath franchise
system. They believe they can harness best practices
more effectively by speaking with network individuals
who are working, hands-on, every day.
“Some of the best people to run the business at cor-
porate are people who have actually been in the busi-
ness,” said Rasmussen. “Adding people who have
worked in the franchise network to an already estab-
lished corporate team will help aid the understanding
of day-to-day needs and challenges of the field.”
Re-Bath is targeting its growth efforts on expansion
with qualified franchise partners in specific markets
throughout the United States based on population
density and location. Some of the locations include
Chicago, Ill.; Seattle, Wash.; Atlanta, Ga.; Miami, Fla.;
Fresno, Los Angeles and Sacramento, Calif.; Reno,
Nev.; Spartanburg, S.C.; Dayton, Ohio; Rhode Island;
and Topeka, Kan.
“The markets we’re looking for are about one million
to two million people. We estimate there are about
300 territories in the Unites States and we figure we
have about half the United States covered right now,”
Rasmussen said.
When looking for potential franchise partners, Re-Bath
quantifies based on two tracks: existing remodeler
businesses - typically a general contractor that has
been in the field for three to five years with proven val-
ue in the marketplace - and entrepreneurs with proven
business skills.
“Those conversions from general contractor to franchi-
FRANCHISE
