72 Business View - July 2015
will continue to be the main vehicle for that growth. In
the U.S., its two iconic brands are Motel 6 and Studio
6, which is an extended-stay hotel. In Latin America,
the company is seeking partners to franchise its Ho-
tel 6 and Estudio 6 brands, created exclusively for the
region’s emerging middle class market. In fact, in late
2014, the company announced the signing of an area
development agreement with Latina Promohoteles, a
well-known and established Mexican company with
plans to build up to 55 properties by the end of 2020
in Mexico. Savas also said that G6 Hospitality is con-
sidering other Latin American countries such as Ecua-
dor, Bolivia and Colombia. In five years, Savas would
like to see 2500 properties, world-wide – 80 percent
owned by franchisees.
In order to get there, Savas explains that the company
must stay ahead of the curve and continue to be rel-
evant by making sure its locations offer what guests
want. For example, social areas in hotels, where peo-
ple can meet and interact, are becoming more impor-
tant, he says. So is the need for advanced technology
and excellent Wi-Fi service.
But Savas is very optimistic about Motel 6’s future be-
cause, as he states, “We’re the uncontested leader in
the economy segment, and we are doing everything
we can to ensure that our brands meet the expecta-
tions of our guests, and our franchise partners, mov-
ing forward.”
Motels may not cost six dollars, anymore, but the icon-
FRANCHISE
