Business View - February 2016 85
FRANCHISE
its calories from saturated fat; and be no more than
35 percent sugar by weight. Also, the only beverages
that may be sold to students are milk, water, or juice
that is at least 50 percent fruit juice with no added
sweeteners.
So, the company began its crusade by placing ma-
chines in schools and developing a special menu of
products for children. “From there,” says Yates, “we
ventured into community centers, white-collar busi-
nesses, government buildings, health clubs, hospitals
- anywhere we could find a captive audience and where
we felt there would be a demand for health food.” Be-
tween 2006 and 2010, Fresh Healthy Vending distrib-
uted approximately 1,800 machines across the U.S.
in an attempt to test the healthy vending concept and
prove its validity.
Today, the company has 250 operational franchises
in 45 states, Canada, Puerto Rico, and the Bahamas.
Its 3200 vending machines can now be found in all
