Business View - February 2016 91
of other trade associations, which is to provide a more
united voice before the U.S. Congress and the federal
government, generally.
“We’ve gone through two name changes and some
organizational changes in the last 97 years. In 1964,
we became the National Soft Drink Association, and
then, more recently, in 2004, we became the Ameri-
can Beverage Association. Our current name better
AT A GLANCE
WHO:
American Beverage Association
WHAT:
A trade association representing the coun-
try’s non-alcoholic beverage industry
WHERE:
Washington, D.C.
WEBSITE
:
FOOD & BEVERAGE
