Business View - February 2015 105
Cascade Corp, which are vital to most of the company’s
lift truck sales. Additionally, a partnership with Inter-
lake Mecalux Warehouse Solutions provides systems
that enable it to serve as a single source for customer
storage and space-saving solutions.
A corporate expansion into southwest Missouri in
2013 was enabled by the purchase of a previous Toy-
ota lift truck dealer, and a move to a new location in
Springfield is expected in 2016. A new product line –
Nilfisk-Advance sweepers and scrubbers – was added
recently, too, and will help Lift Truck Center further
strengthen its value proposition to existing customers
within serviced industries.
Going forward, Iannone said continuing to practice
fundamentals will ensure prolonged success.
“Our culture embraces the Toyota ‘Kaizen’ process for
continuous improvement,” he said.
“It’s critical that we fight complacency and continue to
find ways to take care of our customers better than our
competition. Remaining close to our customers and
understanding their goals will be keys to keeping our
focus on track. Continued growth and expansion with
additional locations are high on of our list of priorities.
We hope to narrow the mileage gap between remote
customers and our facilities, along with growing in new
markets outside of Kansas and southwest Missouri.
“We will continue to invest in our partnership with our
key suppliers, and strategize with them on ways we can
collectively exceed customer expectations, and contin-
ue increasing our market share. We will responsibly
implement technology and new software that will help
us better manage the fleet operating costs for our cus-
tomers, and provide our business with the tools that
allow quick access to information and the flexibility to
respond to the changing needs of our customers.”
PREFERRED VENDORS
Reaco Battery Service Corp. (Johnson City, Ill.)
AT A GLANCE
WHO:
Lift Truck Center
WHAT:
Supplier of a comprehensive line of in-
dustrial and rough terrain forklifts, warehouse
racks and shelving, forklift parts and services,
forklift rentals and aftermarket support
WHERE:
Corporate offices in Wichita, Kan. and
Springfield, Mo.
WEBSITE
:
LOGISTICS
