Business View - December 2015 71
“We’re so old, a lot of people know us,” Heald says. But
that doesn’t mean that this 70-plus year-old company is
standing still. “We have salesmen on the ground, we con-
tract to manufacturers’ reps, we do tradeshows, and we
do a lot of stuff online,” says Heald. “We want to continue
to grow; we want more equipment and acquisitions. We’re
investing in automation and we continue to find new tech-
nologies in the screening world. We’ll continue to do R & D
and diversify our equipment offerings.”
Regarding those pieces of equipment: since its first day
of operation, SMICO has opted to service every machine
it has ever built for its entire life, rather than discontinu-
ing service and parts for old units. It’s just one more way
that the company accomplishes its goal of being the best
screening value in the marketplace. Indeed, over the last
70 years SMICO has made a name for itself as being cus-
tomer oriented, while simultaneously being obsessed with
quality. And today, the company continues to offer the
highest level of support and response to its clients’ needs
while retaining its signature, American-made quality. So,
when separating the wheat from the chaff in the realm of
top-notch, customer-focused companies that are always
on the cutting edge of technology, SMICO can certainly be
said to belong to the former category – that’s the wheat,
by the way.
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