Business View - December 2015 63
mation that you’re reading - more so than if you were to
read it on a screen. So integrating with digital marketing
and expanding our efforts there is a key initiative for us
because when digital communication is followed up by a
personalized print piece, it increases the impact and the
permanence. You have something that sits on your desk,
or your coffee table, or your kitchen table, or wherever that
reminds you that you want to take action on that.” Bellamy
believes that companies can literally double the impact of
their digital marketing campaigns by embracing RPI’s ser-
vices.
RPI has three separate locations: its original headquarters
in Seattle, WA; a facility in Atlanta, GA, acquired in 2011;
and another site in Eindhoven, the Netherlands, acquired
in 2013. “Both of those, we acquired for their geographic
footprint, as well as it expanded our product range into
customized marketing communications,” Bellamy says. In
addition to its owned operations, RPI has five other part-
ners throughout the U.S. and Europe, to which it routes
work, providing the company an expanded geographic
reach and a faster way to get products to homes, offices,
and retail locations. It also allows the company to enlarge
its product line to include such items as customized textile
and apparel products, and even personalized cell phone
cases. In addition, RPI works with emerging companies by
helping them to launch new mobile applications such as
the photo apps on smart phones. “We have a technology
platform that allows them to connect to us,” Bellamy says.
“We focus on what we manufacture best in class – the
books, the cards, and stationery products; that’s really
where we focus our manufacturing capabilities and then
we utilize partners to produce products we don’t, but
through our own technology platform,” he states. The
company has 300 employees, but grows to 600 at cer-
MANUFACTURING
