Business View - December 2015 61
pictures on them, and the company launched Ipads.com.
That was the early implementation of photo-merchandise
selling directly to consumers. The photo market grew very
rapidly in the mid 2000s, very much driven by digital pho-
tography and also the advent of e-commerce. Those two
trends combined, and drove a big increase in that person-
al photo-merchandise market.”
Bellamy says that in penetrating that emerging market,
RPI became very successful and grew very rapidly, but by
2006, realizing that it was essentially operating two dif-
AT A GLANCE
WHO:
RPI (Reischling Press)
WHAT:
A digital printing firm manufacturing high
touch consumer products
WHERE:
Headquarters in Seattle, WA
WEBSITE
:
MANUFACTURING
