Business View - December 2015 17
of ZEVs in the United States. The next set of ZEV
requirements will take effect in 2017 through 2025.
As a result, ZEV sale units that stood at close to
60,000 units in 2014 are expected to grow to 1.4
million units by 2025.
“The stringency of California’s mandate will steadily
go up in terms of the required proportions of ZEVs
in fleets, changing the mix of cars on sale in the
state,” said Frost & Sullivan Intelligent Mobility Se-
nior Research Analyst Sudeep Kaippalli. “Mean-
while, support and incentives from the government
will follow at a slower but significant pace.”
Reducing upfront purchase costs and expanding
non-monetary incentives will widen the potential
customer base for ZEVs. A statewide government
parking policy providing parking benefits at state-
owned properties and buildings is already encour-
aging ZEV sales. Access to transparent and infor-
mative purchase processes and high-occupancy
vehicle lanes will turn consumer sentiment positive.
Although the uptake of ZEVs has increased since
the ZEV action plan in 2013, much remains to be
done particularly in the infrastructure domain. Stake-
holders must set up connected corridors with an
adequate number of fast-charging stations to boost
sales. “Hydrogen fueling infrastructure is another
priority investment that will fast-track the migration
to ZEVs,” advised Kaippalli. “Constructing renew-
able energy charging spaces will also promote the
use of ZEVs in California.”
