Business View - August 2015 119
he says. “We’re not just a bunch of executives from
Wall Street. We came up through the ranks. We’ve run
operations. We’ve been in the field, and we have cur-
rent relationships that bring business to the Steamatic
system. I don’t know of any other company that has
that at the executive level.”
He continues: “One thing that’s also setting us apart
and where we have really made huge investments in
the last few months is technology. I think the future of
our business and the industry is really driven by tech-
nology. We can’t suck water out of a carpet any better,
we can’t necessarily get to the job site any faster, but
we can improve how we communicate with the insur-
ance carrier - the data we can provide them, the speed
with which we can get a claim closed - and that’s all
through the use of technology. We’re going to mobile
platforms, so with the use of a tablet or other mobile
device, we can provide photos and real-time informa-
tion to the insurance carrier from the loss site.”
While Helton and Willis are out recruiting new franchi-
sees, those individuals, as well as insurance carriers,
are beginning to reach out to Steamatic because of
the company’s reputation and its technological in-
novations. In fact, Steamatic has awarded three new
franchises in the past 30 days. And even though the
restoration industry is likely to remain very competi-
tive, Helton points out that with an estimated 50,000
water damage claims filed every single day in the U.S.,
“there’s plenty of work to go.
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