Business View - August 2015 117
third visit. So we do three site visits within the first 60-
75 days. I don’t believe there’s another franchisor in
the industry that does anything even remotely close to
that. We want to help our owners get ramped up very,
very quickly. The only way they can do that is if they’re
comfortable going out and meeting people, and our
support team helps them do that.” The Steamatic
training is free for a franchise and its staff for life. “We
are happy to absorb the expense of training someone
- a marketing person, or technician - so they learn how
to do it the Steamatic way,” says Helton.
A Steamatic franchise is built on a hub and spoke
model, meaning that there are a number of different
revenue streams available to a franchisee. The key
spokes generally include water and fire restoration,
with mold remediation as a close second, according
to Willis. Other spokes of the wheel include an array
of residential, commercial and industrial cleaning and
restoration services. Helton elaborates: “In the past
we have had owners who have chosen to focus in se-
FRANCHISE
