118 Business View - August 2015
lected services. As our new candidates begin to come
on board, we’re looking for owners who want to diver-
sify and handle all of these different revenue streams.
Now they’re not going to do them all right from the be-
ginning. As the business matures, they’ll start adding
on some of the other services that are available.”
In addition to its comprehensive training regimen, Hel-
ton outlines other advantages of becoming a Steamat-
ic franchisee. One, of course, is the company’s wide
range of services: “We don’t just do the water mitiga-
tion; there are other services we can provide to homes
and businesses. Any time an insurance adjuster can
just deal with one vendor, versus three or four, that’s
a huge advantage. Also, our territories are larger than
the average restoration franchise territory, and the roy-
alties our owners pay are much lower than with most
other restoration companies.” According to Helton, the
average Steamatic franchisee grosses just under $1.2
million per year. “That’s a really high average for this
industry.”
Willis adds yet another company perk, “If someone is
awarded a territory that territory goes off the map and
is no longer available. We’re not interested in having
Steamatic owners compete against other Steamatic
owners. Our network is sort of like a family. They’ll
work side by side. We don’t want to compete against
anybody who’s wearing the same shirt as us.”
Willis is convinced that the time is right for a compa-
ny expansion and that Steamatic has prepared itself
by putting together a management team with a deep
background in the industry. “I think we’re very unique
from everyone else because we built an executive
team that has ‘in-the-trenches’ industry experience,”
FRANCHISE
