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Business View Magazine
Business View: What do you consider the associa-
tion’s primary driver – networking, advocacy, train-
ing, etc.?
Legeros: All of the above. For example, our Association
promotes and facilitates education, training, policy de-
velopment, and networking for members. We also act
as the agent to negotiate, on their behalf, contracts
with the Regional Health Authorities. The Association
is invited to sit on provincial committees and is con-
sulted on major health care events and studies.
We hold an annual Provincial Conference and Exhibi-
tion for Long-Term and Continuing Care that attracts
an average of 400 delegates. It is the only one in MB
and SA. Last year our exhibit hall was sold out over
a month before the conference. More than 90 com-
panies and organizations exhibited. Our satisfaction
score was 89 percent, overall.
Business View: Regardless of size or type, are there
common issues members are facing?
Legeros: Yes. The major challenge for everyone, wheth-
er it is Retirement Residences, Supportive Housing or
Personal Care Homes, is keeping our residents safe,
and making their “home” wherever it might be, truly
feel like their home with the limited resources avail-
able.
Business View: What are your primary engagement
strategies and how effective are they – publications,
events, etc.? How engaged a group is it, on average?
Legeros: Our primary engagement strategies are com-
munication, networking and lobbying. These strategies
are extremely effective. For example, we sent an Open
Letter to the Minister this week, announced it to our
members and within hours, 1,600 people had visited
our website to read the letter.
Business View: What are the main association ob-
jectives in the future?
Legeros: As an organization we continue to foster long-
term care leadership through membership growth, de-
Exhibit Hall Crowd
