Business View Magazine
5
vide funding to seniors for care. Finally in 1972, long
term care residences became an insured health ser-
vice for all seniors.
Business View: How has the Association’s core role
evolved since then, or is it similar simply with differ-
ent market conditions and dynamics?
Legeros: It has evolved dramatically, as mentioned, in
terms of scope of membership, creation of a website,
building strong relationships with other like-minded
organizations, Regional Health Authorities (RHA) and
Government. We have the only “Navigation Tool” for
the public on our website. We receive referrals from
the RHAs and Government to help people navigate the
health system.
Business View: What is your membership these
days/how is it broken down by membership type?
Legeros: We had 26 members in 2007 and we now
have almost 100. Membership is much more diverse.
Business View: Have there been trends up or down?
Legeros: No. Just a steady escalation.
Business View: What does the typical member look
like and what are the usual benefits they’re seek-
ing?
Legeros: We have three categories of membership
each with their own specific set of services. Most
members are looking for support, promotion, problem
solving and networking.
Business View: Are there other groups/organiza-
tions competing for the same people?
Legeros: No. While there are many like-minded orga-
nizations, none has the depth and breadth of services
that we offer.
