Business View Magazine
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2013_USBR Fall 3.indd 98
10/31/2013 3:02:26 PM
platform, a defined sales process, and lower cost op-
tions as they are being supported by our own manufac-
turing company.”
Over the past several years, the company has moved
from wet area only – bathtubs and shower areas – to
become a full bathroom remodeler. Today, bathtub lin-
ers only represent about four percent of its business.
“With rare exceptions, we typically don’t install lin-
ers anymore. We install full replacement bathtubs,
replacement shower pans, and wall systems. Using
our preferred vendor network,
we can offer flooring, toilets,
vanities, faucets, countertops,
medicine cabinets, mirrors
– the entire bathroom,” says
Rasmussen.
In 2008, 5 Day Kitchens was
launched, offering customers
fast, affordable, and high-qual-
ity kitchen remodeling with an
exclusive kitchen design and
installation system that elimi-
nates the need for multiple
sub-contractors. In 2011, 5
Day Kitchens became a sister
company to Re-Bath offering
more opportunities to grow as
a franchise network, including
territory expansion and prod-
uct and service offerings.
In 2015, Home Brands Group
plans to merge Re-Bath and
5 Day Kitchens to become a
complete kitchen and bath-
room remodeling company.
Today, only 33 of the 145 fran-
chisees are operating both Re-
Bath and 5-Day Kitchens businesses. Home Brands
Group plans to have 80 by the end of 2015 – many of
them will be expansions of existing Re-Bath franchi-
sees.
“Our strategy is to become THE national player in the
kitchen and bathroom remodeling industry,” declared
Rasmussen. “One of the ways we intend to achieve
this goal is by making sure the corporate structure mir-
rors the needs of the franchisees.”
