Business View Magazine
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franchises, gave Home Brands Group the confidence
that Rasmussen was the right fit to move Re-Bath from
their franchise and dealer model to a true franchise
system.
In 1979, Re-Bath started as an acrylic bathtub liner
company knows as American Bathtub Liners (ABL).
ABL serviced the hospitality industry, acquiring nation-
al contracts with hotel chains such as Best Western,
Quality Inn and Holiday Inn. ABL offered an innovative
solution for worn out, damaged and strained tubs that
were costly and difficult to remove and replace. The
solution was a custom manufactured liner that formed
a perfect fit over an existing tub.
“There are over 800 different bathtub models pro-
duced by manufacturers all over the country in differ-
ent styles and designs. A lot were made of cast iron
which are very expensive and difficult to remove,”
Rasmussen said. “The liners fit so perfectly it was like
putting your hand in a glove and, at the time, we were
innovators because no one had a solution like this.”
In the early 1980s, ABL saw an opportunity to expand
into the residential bathroom remodeling market. With
this expansion, Re-Bath was formed into a dealer net-
work to provide bathtub liners to homeowners.
“We took the same concept of putting a liner over an
existing tub or shower base, along with some propri-
etary acrylic wall panels to go over the existing ma-
AT A GLANCE
WHO:
Re-Bath and 5-Day Kitchens
WHAT:
Complete bathroom and kitchen remodel-
ing company
WHERE:
Headquarters in Tempe, Ariz., with 145
franchises across the country
WEBSITE
:
