Business View Magazine
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great deal about the industry. Not bad for ten years in his
adopted country.
Kunin left his new company after a few years and began
looking for other employment. “When I left Henry Schein,
I was not planning to open up any company,” he recounts.
“I did not have this in mind. I was just looking for another
place to work.” And yet the part of the American Dream
that was yet to be fulfilled is the part where the intrepid
individual, who has already achieved an inspiring mea-
sure of success, nonetheless decides to take a chance
and strike out on his or her own - which is just what Kunin
eventually did. His friends and family encouraged him: “’If
somebody can do it, it’s you,’” Kunin remembers them
saying. Somewhere along the way, he decided that search-
ing out companies and going on interviews was not the
direction in which he needed to go. “I said to myself, ‘why
not do it?’ And this is how I opened the company.”
So, in February 2009, just as the U.S. economy was bot-
toming out, Kunin began his own firm with five employees
- “Me, my wife and three others,” he says. The company
also built and then had to fill a 7,000 square foot ware-
house. For the first couple of years, IQ Dental didn’t do any
advertising. Its business was promoted by word-of-mouth
and buttressed by the client base that some of his employ-
ees brought with them when they came on board. Kunin’s
AT A GLANCE
WHO:
IQ Dental Supply
WHAT:
A supplier and servicer of dental merchan-
dise and equipment
WHERE:
Headquarters in Fairfield, NJ
WEBSITE
:
