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Business View Magazine
IQ Dental Supply
The smart dental choice
If ever it becomes necessary to recount yet another exam-
ple of how the American Dream operates, then the story
of Sergey Kunin, President and CEO of IQ Dental, would
certainly suffice to fit the bill. Kunin came to the U.S. from
Russia in 1996, an émigré who spoke no English. He was
lucky enough to get a job at Becker-Parkin Dental Supply
Company in the receiving department even though he had
no dental background. Within a decade, he was plucky
enough to move up the ladder – receiving manager, pur-
chaser, vice president for operations. “I believe anyone
can do anything if he has the mind to do it,” Kunin says.
“You put the effort into it and things will come.”
When Becker-Parkin was acquired by Henry Schein Dental
in 2007, Kunin was the only executive taken along. With
operations or affiliates in 33 countries, Henry Schein, Inc.
is the world’s largest provider of health care products and
services to office-based dental, animal health, and medi-
cal practitioners. Kunin relates that he worked very closely
with his new corporate owners and continued to learn a
