Coldwell Banker

A Trusted Name in Real Estate 

Building a Legacy of Growth and Resilience

Coldwell Banker has long been a trusted name in real estate, with a global reputation for professionalism and innovation. In Hawaii, that reputation has only deepened through steady growth, strategic acquisitions, and an expanding presence across the islands. Under the leadership of Managing Director Brian Yano, the company is carving out an ambitious future—particularly in the commercial property management space—while staying true to its roots in residential real estate.

A History of Expansion

The story of Coldwell Banker in Hawaii is one of vision and persistence. The company’s residential foundation was strengthened when entrepreneur Steve Hall acquired Coldwell Banker Island Properties. From there, Hall pursued a strategy of acquisitions, bringing Century 21 All Islands into the fold and expanding with offices in Kona, Hilo, and Kauai.

This approach transformed Coldwell Banker into a statewide leader. Today, the company operates 25 offices, supported by 1,300 residential agents and 10 commercial agents. The numbers speak for themselves: in 2024, Coldwell Banker closed 37,677 transactions and achieved an extraordinary $3.9 billion in sales.

Two years ago, the company launched Coldwell Banker Commercial, marking a major milestone. The commercial division was born in challenging times—just as Hawaii was facing the devastation of the Lahaina fires in August 2022—but quickly established itself as a vital player in the state’s real estate landscape.

Operations and Services

Coldwell Banker’s structure reflects the unique blend of business sectors it serves. Residential real estate is driven primarily by independent contractors, while vacation rentals are managed by a dedicated employee team. The company also operates My Akai Mortgage, offering lending services that complement its real estate transactions.

On the commercial side, Coldwell Banker manages 13 properties, with plans to add five more before the end of this year. This portfolio ranges from office complexes to retail centers, with an emphasis on property management services that balance tenant needs, owner priorities, and operational efficiency.

Technology plays a key role. Coldwell Banker uses Yardi, a sophisticated accounting and tenant management platform, which includes a tenant-facing portal for maintenance requests and financial statements. For listings, the company relies on CoStar, LoopNet, Craigslist, and other digital platforms, while maintaining a strong presence on social media to reach audiences both locally and abroad.

Culture and People

While acquisitions and technology provide the framework, Jano emphasizes that Coldwell Banker’s culture is the true driver of success. Training and mentorship are at the heart of the company’s philosophy.

“Everyone has strengths and weaknesses,” Yano explains. “Our job as leaders is to help fill in the gaps, to make sure our people have the resources and support they need to deliver consistently for clients.”

This approach has fostered a workplace where employees feel valued and empowered. An open door policy and honest communication create an environment where feedback flows freely. Beyond day-to-day operations, Coldwell Banker’s involvement in major projects and disaster response efforts adds a deeper sense of purpose for employees, reinforcing a culture of service to both clients and community.

Marketing Through Reputation

Coldwell Banker’s marketing strategy blends modern digital tools with the timeless power of reputation. For commercial real estate, platforms like LoopNet, CoStar, and Crixy are essential, while social media drives awareness for residential listings and vacation rentals.

Interestingly, the company does not heavily advertise its property management services. Instead, it relies on reputation and word-of-mouth referrals. 

Relationships with owners and investors often speak louder than traditional campaigns, positioning Coldwell Banker as a trusted partner rather than just another service provider.

At the same time, the company actively helps property owners market their assets. Whether through tenant promotions, digital campaigns, or curated listings, Coldwell Banker ensures each property is presented to its fullest potential.

Looking ahead, Jano is watching the rapid rise of artificial intelligence with great interest. “AI has grown so quickly, and its impact on real estate is only beginning to be understood,” he notes. “It’s something we need to keep a close eye on as we plan for the future.”

Investing in Growth

Expansion has always been part of Coldwell Banker’s DNA, and recent years have been no exception. The company’s focus has increasingly shifted to Oahu, home to the highest population density in Hawaii. In less than a year, Coldwell Banker opened three new offices on Oahu and hired more than 150 agents.

These investments have not come without challenges. The tragic Lahaina fires disrupted communities and the real estate market in Maui, while rising tariffs have increased construction and renovation costs across the islands. Yet Coldwell Banker has continued to pursue opportunities with resilience and determination.

“Our goal is to be one of the top commercial property managers in Hawaii within the next few years,” Yano says. “That means growing square footage under management, expanding into new markets, and continuing to strengthen our team.”

Partnerships and Service Partners

Coldwell Banker’s success also rests on the strength of its partnerships. Rather than simply referring to outside contractors as vendors, the company calls them service partners—a reflection of the collaborative relationships they strive to build.

Depending on the project, Coldwell Banker works with both long-standing partners and new providers, carefully evaluating capabilities and availability to ensure the right fit. From general contractors to landscaping companies, these partnerships are essential for maintaining properties and delivering consistent quality.

“We couldn’t do what we do without the support of our service partners,” Yano explains. “They’re an extension of our team, and we value those relationships deeply.”

Looking Ahead

The future for Coldwell Banker Hawaii is both ambitious and grounded in a clear strategy. On the residential side, the company will continue to support its vast network of agents and vacation rental clients. On the commercial side, Jano is laser-focused on expanding property management services on Oahu and the Big Island, with the goal of building one of the largest and most trusted portfolios in the state.

With a proven record of growth, a culture of mentorship and collaboration, and the adoption of cutting-edge technologies, Coldwell Banker is well-positioned to meet that goal.

“Real estate is about more than transactions,” Yano reflects. “It’s about relationships, trust, and creating value for our clients. As we grow, that will always remain at the core of who we are.”

AT A GLANCE:

Name: Coldwell Banker

What: An island success story backed by a global real estate giant

Where: Hawaii, USA

Website: https://www.coldwellbanker.com/