Business View Magazine September 2018

120 121 ment to our productivity coaching program and being able to come to our training, plugging into certain expectations, and being able to meet them.We’ve got a system in place and those people just need to say ‘Yes’ to our program. The great thing about Keller Williams is we can take a brand new licensee, all the way to the person who’s the top agent in the area, and everything in between. In the industry in general, there’s a huge attrition rate, so there are a lot of people who think they can make it and they don’t.We tend to take the side that we’re going to give them a shot, instead of us judging whether somebody can do this, or not.We’ve got our program in place; it’s up to them if they want to plug into it or not.” “We are a learning-based company,” Smith adds. “This office has always been committed to offering the best-in- class training and using a variety of resources so that we are not just training the newer agents that are starting out KELLERWILLIAMS REALTY BEVERLY in the business, but all of the agents who have been in business for 20 or 30 years, who still need to be able to understand the marketplace, and how it’s changing, and how they can do their business in a different way that is going to lead them to more success.” In a competitive marketplace, Smith believes that the firm possesses several advantages. “Our brand is very well established; we have that brand recognition throughout the north shore community where we control the market share,” she declares. “Also, it’s the professionalism that we portray.We look at this as a professional business as opposed to a part-time situation. So, our level of credibility is very high amongst buyers and sellers. You couple that with the relationships that our agents are continuing to build in the community. Our agents are very committed to the specific areas in which they live – that can mean board or committee membership, fundraising, charitable contributions, things like that.” As part of that commitment, the firm also takes part in Keller Williams’ national organization, KW Cares. “Part of that national initiative is RED Day,” says Parisella, “where we go out into the community, once a year, to do charitable work for whatever the project is for that year.We commit the day to giving back to our local communities.”