104 Business View Magazine - September 2016
here.” In addition, the DCC hosts sporting and dance
events, cheerleading competitions, local banquets,
and, from time to time, weddings. “We do a mixture of
everything,” says Barrow.
The DCC markets itself as Ohio’s First Synergy Cen-
ter, offering complimentary marketing, event services,
and golf and recreational activities to its clients. “We
partner with local entities that have marketing out-
lets,” Barrow says, “and online calendars that promote
events in Dayton. We submit information to those out-
lets, as well as the Dayton CVB (Convention and Visi-
tors Bureau) and the City of Dayton government ac-
cess channel, Facebook, Twitter, and Instagram. We
utilize technology to help promote events in our facility
to support and build attendance, because what deter-
mines whether a customer is going to return is how
successful their event is.”
Regarding event services, Barrow says that the DCC
tries to provide whatever is necessary to help make
an event successful – especially for those customers
who are not accustomed to booking, planning, or pro-
ducing meetings and programs. “Everybody’s doing
more with less,” she says, “and what we’re finding is
when people are coming to you, they’re not all profes-
sional meeting planners – it’s just their turn to host
the event. In some cases you’re training these people;
you’re working with amateurs 75 percent of the time
on local events. So, we try to provide one-stop shop-
ping for them for whatever they need. If they need
theme decorations for their stage, a photographer or
florist for example, they can get all these services from
our preferred vendors.”
In addition, the DCC gives its clients all the information
their attendees could desire concerning other events
and activities in the area, such as dining options, near-
by hotels, entertainment, etc., Barrow says, “A lot of
groups ask: ‘What are our attendees going to do while
they’re here?’ And one of the things that has helped us
