Business View Magazine l November 2022

187 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 “I wanted to establish a care presence in the local community and globally to focus on urgent care and the cost of care,” Dr. T explains. “Since cost is the main obstacle in delivering health care, we are utilizing current technologies in the Web 2.0 and Web 3.0 space to decrease the cost of care.” Currently, the company is using Web 2.0 technologies. Dr. T explains how it works. “NIU Health is a subscription-based online and offline healthcare provider. When you access our online clinic, you get a waiting room wait time to see the provider. During this wait, you watch five minutes of local advertising, with a portion of the ad revenue subsidizing the cost of your visit.” The next step in the plan is to integrate Web 3.0 features, specifically the blockchain and gamification, to engage patients further and accelerate adoption as well as revenues that go towards further subsidizing healthcare at the NIU Health facilities. “Next year, we will start giving patients total ownership of their medical data using NFT and blockchain technology. When you sign up for the service, we issue you an NFT with all your medical data like X-rays, scans, lab work, and medications stored on the blockchain.” “The NFT will give subscribers total ownership of their medical records, which they can easily access anywhere and give access to anyone, even without access to their electronic health records (EHR).” Providing patients with an NFT will increase EHR portability and guarantee the security of the records due to the immutable nature of ledger records on the blockchain. “Next, we will gamify the platform by providing actions that subscribers can complete to earn NIU HEALTH tokens or coins that go towards healthcare services or goods and services,” Dr. T adds. “When you sign up to NIU Health, you will automatically get a crypto wallet where you can store your earned tokens, or what we are calling NIU Health Coins.” As part of the platform’s gamification, subscribers can earn NIU Health Coins by posting to social media about the platform, reposting NIU Health content, or joining an NIU Health social media group. “Another area we want to gamify is education,” Dr. T says. “Watching educational videos on healthcare topics like coronary artery disease, STDs, or whatever they are interested in will earn more coins, which a subscriber can put towards paying for healthcare at our clinics or buying goods and services from any of our partners.” NIU Health has four clinics spread across Hawaii, with a fifth underway. Each clinic has a full-time