Business View - November 2015 95
petition is not just its fully integrated range of services
coupled with its ability to provide end-to-end produc-
tion capabilities for its clients, but rather its dedication
to ongoing creativity, problem-solving, quality workman-
ship, and, according to Douglass, “the desire to build
the next generation of opportunities in aluminum.” She
elaborates: “A typical customer that comes to us is some-
body who is taking on a challenge to do something new
in the industry; somebody who has an idea, or wants to
do something different than has been done in the past.
Every single person here takes a lot of pride in being an
expert. When a customer comes to us and says ‘I have
something that has never been done; I’m not sure about,
what do you think?’ We put together a team very quickly
that will say, ‘This will work, this won’t work, here’s the
end result.”
Suddreth meets with his production staff every morning.
“His entire team sits down and talks about what they’ve
done and what they’re going to do, and how to do it a little
better that next day and the day following,” says Doug-
lass. “It’s not just manufacturing. It truly is a desire to
make sure that the product that goes out the door goes
to a customer who is satisfied.” Suddreth adds: “It’s
about being able to push the envelope on what can be
done with aluminum extrusion; to do things that other
MANUFACTURING
