Business View Magazine | May/June 2022

41 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 5 many regions of late, TrueChoicePack works hard to make sure that it cultivates a fun working environment – the kind that attracts the most talented individuals. “We have a really positive culture at TrueChoicePack,” Rathore says. “We have launched some very unique initiatives aimed at young, skilled individuals who are often straight out of college. A couple of years ago, we started an internship program that has proven so successful that many of our interns go on to gain permanent positions with us. We also have relationships with several universities throughout the country. We can offer graduates a really exciting career part where we promote from within. Plus, our work environment is very casual and family-oriented – it’s not a big, stuffy corporate type of culture.” As well as a positive work environment, TrueChoicePack also owes some of its success to its willingness to embrace innovative new technologies. It utilizes many different software solutions, including automation tools like ERP systems. “We work with a lot of e-commerce platforms, so we are comfortable with the latest online technologies,” Rathore notes. “Our warehouses are automated too, so our inventory can be tracked wherever it is – whether it’s in the U.S. or overseas.” The company’s product range is constantly evolving too, with its EcoWay line still in development. These 100% bamboo-based items provide a viable alternative to paper products, with the full line-up of products set for launch in the coming months. Looking further ahead, TrueChoicePack has other ambitions that are exciting Rathore and her staff. “I think COVID has really caused a huge mindset shift for many people,” she says. “Of course, it has been a hugely difficult time for many, but it has also created new opportunities for the future. For us, our sales may have shifted but, thankfully, TRUECHOI CEPACK