Business View Magazine | May/June 2022

40 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 5 Your source for wholesale grocery&wellness. Find thousands of unique products for your business or retail store. Food & Beverages Foodservice & Bulk Health & Beauty Cleaning Supplies & Household Essentials Vitamins & Supplements UNFIEasyOptions.com Discover trending brands today! offers are always of the highest quality, the company still needs to ensure that they reach their customers who need them most. To ensure this happens, TrueChoicePack has built up a strong relationship with UNFI, a distributor that also has sustainability as a key part of its DNA. “We started our relationship with UNFI about a year ago,” Rathore says. “This partnership has been hugely positive, and we hope to grow further with their support. But we have a good relationship with all our customers. This is hugely important to ensuring that our products can have the desired impact.” This impact also depends on the hard work of TrueChoicePack’s employees. On the corporate side, the company has around 15 members of staff based in the U.S. but, when contractors involved in services and manufacturing are taken into account, this could easily exceed 100 worldwide. Given that the labor market has proven especially challenging for businesses in