Business View - May 2015 91
four walls that we need to make sure that we do a
great job internally, taking care of our guests. The four
blocks around the business that we want to focus on
and to get to know the other businesses around us.
And then we market the four miles around us. We want
to own the four walls that we have, the four blocks and
a four-mile radius.”
When it comes to franchisees, the target characteris-
tics include a strong financial capability, a strong ex-
isting development capability and significant multi-net
restaurant operation experience.
“Market demographics has to be dynamic. An old quiet
market that is shrinking is not the place we want to go,”
Finn said. “We envision a circle or half-circle around
the Mid-Atlantic, from Connecticut to New Jersey and
Pennsylvania, to West Virginia down to the Carolinas.
That’s our next circle of growth. In five years, I think, we
will have 100 units operating on the Eastern seaboard
with penetration beginning in the Midwest.
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