Business View - May 2015 135
ple needed information more quickly, and we explored
ways to keep abreast of the issues and what members
needed to know. Now, we have, of course, moved into
educational sessions delivered very quickly through
our web-based services as well as conference calls.
We’ve also created a web-based community, where
members can post questions and get answers online.
Even if a member is working at 1 in the morning and
has a board presentation the next day, other members
will respond as they see the questions. We also have a
strong regional structure where people come together
locally and meet, and I guess what surprises me now
is, given all those vehicles for communication, there’s
still a desire to meet in-person.
BUSINESS VIEW: What goals do you have for the as-
sociation in the next five years? And how do you ex-
pect things will look differently than they do now?
RUBIN:
We’ll continue to provide leadership, but I
think we’re going to need to be recommending what
works to help provide the supports to people in the
right place. There will be many more older people in
the next few years and, I think a myriad of choices. It
will be very difficult for people to know where to turn,
where to go, who to trust, and we hope our members
will continue to be seen as credible, trusted providers
in the array of seniors’ services.
HEALTHCARE
