Business View Magazine | March 2020

359 BUSINESS VIEW MAGAZINE MARCH 2020 RDNO Wins Gold in International Communications Award Competition The Regional District of North Okanagan (RDNO) received a Gold MarCom Award for its new corporate Communications Plan, which came into effect in July of 2019. Creative firms from around the world compete for MarCom recognition, and now the RDNO is on a winners list that includes Fortune 500 companies, PR firms, advertising agencies and more. “The RDNO Communications Plan lays a foundation for strengthened communication with residents and stakeholders throughout the North Okanagan. We are thrilled to receive this recognition from the marketing and communications industry, and thank the Board of Directors for their strong support of communication and outreach,” said Ashley Gregerson, Communications Officer, RDNO. The Plan was created entirely in-house, which saved on agency costs, and allowed staff to create a plan completely customized to the RDNO’s unique needs. Over 100 tactics and strategies are included and set to be implemented over five years. Some of the large projects that can be expected include a website rebuild and the launch of a Facebook page. MarCom is one of the oldest, largest, and most prestigious creative competitions in the world. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals, a 25-year-old international organization consisting of several thousand creative professionals. http://www.rdno.ca/index.php/news/media-releases/ rdno-wins-gold-in-international-communications-award- competition REGIONAL DI STR I CT OF NORTH OKANAGAN, BR I T I SH COLUMB I A Courtesy of Ashley Gregerson