Business View - March 2015 97
er among material handling companies in that facet of
the business, which, Juelich said, enables it to main-
tain a global reach and creates scenarios in which the
government comes to them rather to fill jobs, rather
than the company seeking work.
“We’re one of the few small distributors that actually
has an entire marketing department,” he said. “We’re
always looking at ways to advance our marketing strat-
egies, especially Internet marketing and social media;
that type of thing.”
And as for the future, some tweaks could also come to
the manner in which business is done.
“We want to expand our business through other dis-
tributor partners,” Juelich said. “I think that’s one of
the things that has been very successful for us in the
last few years – a distributor that is near a government
facility; that has access to that government facility.
Instead of American Warehouse Systems working di-
rectly with that government facility, we would partner
with that local dealer and have boots on the ground.
Our plan is really to expand that go-to-market strategy
in the next five years.”
PREFERRED VENDORS
Beech Design & Manufacturing (beech-design.com) –
Beech Design & Manufacturing was formed in 1996 as a
division of Miller Studio, Incorporated. MSI has 75 years of
experience in manufacturing and distribution. The Beech
Design & Manufacturing Division designs and manufac-
tures premiummaterial handling equipment. Both standard
models and custom built units, designed to solve special
problems, are available.
Borroughs Corporation
)
LOGISTICS
