30 Business View - March 2015
CONSTRUCTION
is to positively influence people’s lives every day. We
want to make sure when we’re given the honor to
build a home – which is still the American dream –
that we’re very passionate about it and we don’t take it
lightly. Our goal is not to pound them out and just look
at the bottom line. It’s actually quite the reverse. We
don’t believe anyone provides a better journey than
Heritage Homes.”
Leslie said the typical Heritage Homes customer is
anywhere between 25 and 60 years old and is look-
ing for homes in the price range from $320,000 to
$600,000. Thanks to a diverse and thriving profes-
sional economy across Fargo and its surroundings
– Forbes magazine recently ranked it second among
major cities with low unemployment rates (3.5 per-
cent) – those price points have yielded a mix of first-
time buyers alongside experienced buyers moving up
to their second and third homes.
Modern loft designs on the exterior have become a
popular choice among recent buyers, he said, while an
aim for enhanced interior “jewelry” – functional kitch-
ens with upgraded appliances, granite/quartz coun-
tertops and ceramic tile backsplashes, home theaters
and technology-centric products – is also quintessen-
tial for buyers in today’s affluent marketplace. And as
it turns out, an informed, savvy consumer makes the
journey easier for the builder, too.
“The more they come to the table knowing what they
want, how can we beat that?” he said. “As opposed to
customers in the old days who just didn’t know any-
thing and it took them forever just to get their ideas on
paper, when people come to us now they know what
that want. And with our ability and our service, we can
provide them what they want and really help them get
to the next level. There’s so much more available today
that we can really provide them with what they’re look-
ing for.”
Heritage Homes’ journey delivers a woman’s prefer-
ences in the home and always keeps a woman’s per-
