Business View Magazine - July 2016 23
a branded tube of carnauba wax.
We open with BSI in shambles, and co-CEOs
Ron and Jerry desperate for a miracle fix
for the company they built from scratch.
Enter the shadowy corporate consultants
with a dubious strategy ‘Optelligence’ to
save the day. As Communications Man-
ager, Will Evans is taxed with promot-
ing a three-pronged concept even he
doesn’t understand; his new assistant,
Anna Reed, replete with brains, high-
heels, and an agenda of her own is
another force to be reckoned with.
One disastrous decision after
another has the media smelling
blood, as BSI begins to sever
employee ties: “HR and Legal
have agreed to use ‘reduction
in force,’ or RIF for short. No
‘layoffs, no ‘downsizing’ and
don’t even dream about
calling it ‘mandatory retire-
ment.’ Employees of a cer-
tain age would sue our
socks off.”
With bankruptcy imminent,
Will devises a covert scheme to rescue the
company’s failing fortunes. The Promisekeepers and
Rainmakers are on board, but will Anna take the Hail
Mary pass, or bail and let BSI go down in shame?
B. S. Incorporated is a witty, entertaining corporate
guidebook of what not to do when disaster comes call-
ing. Highly recommended for your summer reading list;
best enjoyed with a glass of Will’s ‘usual’ vodka & Sprite
– no fruit. As one satisfied reader puts it:
“I enjoyed the hell out of this book. It harpoons the bloat-
ed, mindlessly self-destructive tendencies of American
corporations. But it’s also a human story. Which is why
– despite the absurdity and arrogance and
plain ol’ stupidity on display
at BSI
– I’d
k i n d
of like
to work
t h e r e .
Are they
hiring?” –
Bill Ander-
son, Presi-
dent, Once
Voice
Cre-
ative Media
BIO:
Jennifer
Rock & Michael
Voss spent al-
most 20 years in
the throes of cor-
porate America. As
company
journal-
ists,
speechwriters
and
communication
directors, they survived
more than their share of
boardroom brawls with
humor intact and, as
it turns out, a collective
cache of book-worthy inspiration.
Both live near Minneapolis, MN where they work as
speakers and consultants. They share their best stories
during happy hour. B.S. Incorporated is their debut nov-
el. For more information, visit
-
books.com/
