14 Business View - July 2015
Opening
Lines
New research from Icontrol Networks, the company
behind the most widely-distributed connected home
platform in the industry, found seeing really is believ-
ing when it comes to connected home technology: on
average, the likelihood to purchase a smart home de-
vice increases by 93% among those who have seen
the technology in action. The data also reveals that, as
noted in the 2014 report, personal and family security
remains the key driver in smart home adoption with
nine out of ten North Americans agreeing this is one of
the most important reasons to purchase a connected
home.
Released today, the second annual State of the Smart
Home Report examines the changing adoption indica-
tors and attitudes towards the smart home, levels of
intent to purchase connected products, and desires
and concerns about owning ‘connected’ technology.
The report also details the smart home landscape by
age, preference and region, as well as new, emerging
factors most predictive of consumer purchase behav-
ior.
Based on data collected from 1,600 North American
consumers, the 2015 State of the Smart Home Report
found a rise in excitement about the connected home,
with millennials (79%) and parents (76%) leading the
pack, and 50% of the overall population excited about
the technology. The report also showed that interest is
driven by simple devices with obvious benefits – and
to drive mass adoption, device makers must show how
products solve real, everyday problems.
“We’ve been in this space for more than a decade, and
in the last two years we have seen excitement over the
‘Internet of Things’ explode,” said Bob Hagerty, CEO
of Icontrol Networks. “For smart home to really hit its
stride, the industry must focus on what consumers
2015 State of the
Smart Home Report
Reveals Seeing is
Believing, Smart
Home Mass Adoption
to be Led by Familiar
Connected Products
with Obvious Benefits
