Business View Magazine | January 2020

45 BUSINESS VIEW MAGAZINE JANUARY 2020 BROADBAND HOSP I TAL I TY foundation they had built in the hospitality industry to gain more prominence with the brands, while also establishing a base in the Senior Living and MDU verticals. Through an updated website, industry media and live effects, we began to spread our message of the ‘Total Unified Technology Solution’ we bundle, install and service to our customers.” Gust continues, “In 2019, we launched our first BBH-branded product, POTS-on Demand™, to solve yet another problem that property owners were facing.” POTS lines—an acronym which stands for Plain Old Telephone Service—are still needed in hotels or any place that requires a non-internet-based phone system for emergency services. Examples are elevators and fire panels. “This Standard Internet Protocol (SIP) appliance with 4G Cellular backup replaces the traditional ‘POTS’ copper lines,” explains Gust. “We offer a low, national fixed priced per line, compared to the rates they are currently paying for copper, and they don’t have to worry about the hassles CEO Vince Lucci