Business View Magazine | February 2020

28 BUSINESS VIEW MAGAZINE FEBRUARY 2020 understandably, seasonal, over the years, the company dabbled in several other markets in order to get through the lean winter months. “We’ve done things in the off-season, from commercial snow plowing, to selling pool tables, dartboards, fireplaces, and wood-burning stoves – just about anything you can imagine,” Lenz recounts. “In the mid- to late-‘90s, we got out of all the other stuff we were doing – the billiards tables, etc. - because we found that even though we thought we were doing ourselves well by it, the overhead of it cut in too much, and most of those different areas weren’t very profitable for us. So, we redirected our efforts to building year-round and also doing service year-round.” Today, All Seasons builds around 30 pools a year. “We tend to build higher-end projects and that gives us a great opportunity to build year-round,” Lenz explains. “So, we’re commonly building throughout the winter months. We’ll go out and put down plastic and straw to insulate the ground before the frost gets too deep into the ground.