Business View Magazine | February 2020

27 BUSINESS VIEW MAGAZINE FEBRUARY 2020 ALL SEASONS POOLS & SPAS construction for many years, and by the mid- ‘90s, we delved into construction more seriously. We truly are the trifecta of pool businesses – we’ve got a brick and mortar retail store, a service division, and a construction division.” All Seasons has 50 employees and its geographic footprint extends to a 20-25-mile radius from its Orland Park location. “We’ve got crews that go out and do nothing but maintain swimming pools throughout Chicagoland,” says Lenz. “We’re fortunate to have some very affluent communities in the area, where people don’t want to touch their pool. In the Sunbelt states, it’s relatively inexpensive to have someone take care of your pool; they drive to a neighborhood, park the truck, and they’ll do 10, 12, or 15 pools just by walking door to door. In the Midwest, pools aren’t that prevalent, so we’re fortunate if we get five or six pools maintained in a day, so it costs much more. But, we’ve got hundreds of clients and we maintain their pools for them on a weekly basis.” Because the pool business in the Midwest is,