Business View Magazine | Volume 8, Issue 8

93 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 8 C I T I ZENS NAT IONAL BANK BLUFFTON to local shelters. An internal program called 212 is something all staff participate in yearly and adds to the community mindedness of the organization. As Faulkner shares, “Basically the gist of the program is that water is hot at 211 but it boils at 212 degrees – one extra degree of effort can make all the difference. Even though it is an internal training program for our staff, a part of that is always about: How do you give back? How do you build relationships? How do you help people who need help?” Relying less on traditional marketing techniques such as radio and newspaper, the marketing team uses social media to reach out to existing and potential customers. Using Instagram, Facebook, LinkedIn and YouTube videos of local business success stories is one way the bank shares with their audience, promoting both CNB and the small businesses they serve. Faulkner acknowledges, “When we make these videos, sometimes customers get emotional.